THE INFLUENCE OF DIGITAL TECHNOLOGIES ON CUSTOMER NEEDS ASSESSMENT
This study investigated the influence of digital technologies on customer needs assessment, focusing on objectives to assess how digital tools enhance customer insights, evaluate their impact on real-time data collection, and determine their role in improving customer satisfaction. A survey research design was utilized to capture data from a wide range of respondents, providing comprehensive insights. Taro Yamane’s formula was used to calculate a sample size of 350 respondents from the e-commerce industry in Abuja. The reliability coefficient score for the survey was 0.87, indicating high reliability. The study found that digital technologies significantly enhance customer needs assessment by providing real-time data and deeper customer insights. Recommendations include investing in advanced digital tools for customer needs assessment to drive customer satisfaction and business growth.
Abstract:
This study aims to (1) evaluate the impact of strategic communication on achieving business goal...
ABSTRACT
The aim of this study was to examine the factors that influence consumer buying behaviour on household products in Lagos. The&nb...
Abstract: THE EFFECTS OF MERGERS AND ACQUISITIONS ON FINANCIAL PERFORMANCE
This study examines the effects of mergers and acquisitions (M...
ABSTRACT
The purpose of the study was to establish the effects of planning in the success of Small and...
Background of the Study
In time past, investigations of the factors/effects that influence motivation o...
Abstract: THE INFLUENCE OF MARKETING POLICIES ON BRAND PERFORMANCE
This research aims...
Abstract:
This study aims to (1) evaluate the impact of strategic performance management on achieving busi...
BACKGROUND TO THE STUDY
The poorest urban populations in Africa live in slums. Slum dwellers' homes are typically di...
ABSTRACT: The Role of Ethical Education in Vocational Training Programs explores the integration of ethical principles into vocational education to...
ABSTRACT
This study was carried out to examine Globalization and the Nigerian economy the Babangida per...