THE INFLUENCE OF DIGITAL TECHNOLOGIES ON CUSTOMER NEEDS ASSESSMENT
- Project Research
- 1-5 Chapters
- Quantitative
- Simple Percentage
- Abstract : Available
- Table of Content: Available
- Reference Style: Available
- Recommended for : Student Researchers
- NGN 3000
THE INFLUENCE OF DIGITAL TECHNOLOGIES ON CUSTOMER NEEDS ASSESSMENT
This study investigated the influence of digital technologies on customer needs assessment, focusing on objectives to assess how digital tools enhance customer insights, evaluate their impact on real-time data collection, and determine their role in improving customer satisfaction. A survey research design was utilized to capture data from a wide range of respondents, providing comprehensive insights. Taro Yamane’s formula was used to calculate a sample size of 350 respondents from the e-commerce industry in Abuja. The reliability coefficient score for the survey was 0.87, indicating high reliability. The study found that digital technologies significantly enhance customer needs assessment by providing real-time data and deeper customer insights. Recommendations include investing in advanced digital tools for customer needs assessment to drive customer satisfaction and business growth.
Related Project Materials
EFFECT OF COGNITIVE RESTRUCTURING AND SOCIAL SKILLS TRAINING ON SOCIAL PHOBIA AMONG SECONDARY SCHOOL STUDENTS IN NIGERIA
Abstract
This study investigated the Effect of Cognitive Restructuring and Social Skills Training on Social Phobia among Secondary School...
AN EXAMINATION OF THE PROBLEMS OF SOLID WASTE MANAGEMENT IN NIGERIA
ABSTRACT
This study examined the problems of Solid Waste Management in Nigeria. To achieve this purpose...
EFFECT OF LEADERSHIP STYLE ON EMPLOYEE'S PERFORMANCE
ABSTRACT
This study was undertaken among other reasons of leadership style on the employee's perfor...
ALIENATION AND ECOACTIVISM IN SELECTED WORKS ON THE NIGER DELTA CRISIS
ABSTRACT
The discourse of alienation, provoked by environmental despoliation due to the activities of multinational oil companies in the...
THE ROLE OF DIGITAL BADGES IN RECOGNIZING VOCATIONAL COMPETENCIES
ABSTRACT: The Role of Digital Badges in Recognizing Vocational Competencies examines the use of digital badges as a means to validate and showcase...
THE ROLE OF RADIO PROGRAMMES IN IMPROVING THE EDUCATIONAL SYSTEM IN ENUGU STATE: A CASE STUDY OF ESBS/IMT POLY AIR PROGRAMME
ABSTRACT
Development is the process of moving the world or mobilizing communities as a whole to engage in the task of se...
ASSESSING DEMOCRACY AND NATIONAL DEVELOPMENT IN NIGERIA
ABSTRACT
This study was carried out to examine the concept of democracy and its relation to national de...
EXAMINING THE STRESS LEVELS OF MEDICAL DOCTORS AND NURSES IN FCT ABUJA
Background of the Study
Stress is one of the most fundamental problems spanning through human endeavor. Nweze (200...
INVESTIGATING THE ROLE OF EARLY CHILDHOOD EDUCATION IN ENHANCING HUMAN RIGHTS EDUCATION
ABSTRACT: Investigating the role of early childhood education in enhancing...
EVALUATION OF AQUEOUS AND METHANOL ROOT EXTRACTS OF CALOTROPIS PROCERA AIT (ASCLEPIADACEAE) FOR ANTI-ASTHMATIC ACTIVITY ON WISTAR RATS AND GUINEA PIG ILEUM
ABSTRACT
Asthma, which affects an estimated 300 million people worldwide, is an incurable health disorder of a major public health concer...
